Internationalisation is a term that has recently become highly used. It has a broad meaning and is not always used with the appropriate knowledge.
“I want to start internationalising my company, but how can I do that?
Where do I begin?
But look, I’ve already got a translated website!”
A fairly recurrent context for many of our companies, SMEs and M. that come to our office for translation services or language training and that have adopted an initially “homemade” approach, perhaps only having their website translated.
The translation of texts makes them hopeful with regard to an overseas contact (from a simple click on their website alone) that will lead to a substantial order, above all hoping that this hypothetical foreign contact does not call the Italian offices, as this could lead to quite a serious initial problem: that of not being able to communicate, as the knowledge of the language is not up to the European reference framework level of autonomy.
Unfortunately, in the Italian macroeconomic situation in which we live and work, it appears necessary to “look” abroad, to new markets and to new potential customers, in order to stay in Italy, for those who want to remain of course.
We, at ACCADEMIA DELLE LINGUE, have chosen to work all over the world, but to remain in our splendid Italy, with all its countless and undoubtedly significant problems, in the awareness that there is no country more beautiful under most of the aspects that we might wish to consider.
Personally, being recognized in an international context, at a simple trade fair in a hotel, just for our presence as Italians, still touches me.
The elegance in the way we present ourselves, our friendly and very practical attitudes and, above all, the high level of managerial skills that, together with other qualities, makes us stand out in numerous global scenarios.
Let’s move on, returning to our internationalisation.
We will begin with the meaning of internationalisation:
We might say that everyone has their own definition, more or less structured, but I like to start with the word Internationalise that, for a company, corresponds to becoming “international” and therefore inclined to building relationships with:
- B2B companies
- B2C consumers
- B2C customers
- …and maybe even with institutions that operate in the various B2G markets
As Accademia delle Lingue, we believe in and support those who decide to pursue this path, by providing strategies for internationalization, tailored to suit each small or medium-sized business.
On the subject of tailor-made paths, Accademia delle Lingue has just launched one and this is only the first of many to come.
This is our company’s new website and you can explore our new internationalisation services in the specific section of the menu.
The news concerning Accademia delle Lingue ??doesn’t end with the website alone.
We will keep you updated with regard to this path of ours, step by step, and we are always ready and willing to listen to your feedback.
Good luck on your new journey!